{"id":1061,"date":"2026-04-29T08:46:04","date_gmt":"2026-04-29T08:46:04","guid":{"rendered":"https:\/\/metrics.poissonbalise.fr\/?page_id=1061"},"modified":"2026-05-05T06:35:00","modified_gmt":"2026-05-05T06:35:00","slug":"expertise-site-web","status":"publish","type":"page","link":"https:\/\/metrics.poissonbalise.fr\/index.php\/expertise-site-web\/","title":{"rendered":"EXPERTISE Site web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1061\" class=\"elementor elementor-1061\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee14620 e-con-full e-flex e-con e-child\" data-id=\"ee14620\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-156dfb2 elementor-widget__width-inherit elementor-absolute elementor-widget elementor-widget-image\" data-id=\"156dfb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"248\" src=\"https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/AdobeStock_1584517407-2-1-1024x317.png\" class=\"attachment-large size-large wp-image-1163\" alt=\"\" srcset=\"https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/AdobeStock_1584517407-2-1-1024x317.png 1024w, https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/AdobeStock_1584517407-2-1-300x93.png 300w, https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/AdobeStock_1584517407-2-1-768x238.png 768w, https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/AdobeStock_1584517407-2-1-1536x476.png 1536w, https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/AdobeStock_1584517407-2-1.png 1689w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-467f541 e-con-full e-flex e-con e-parent\" data-id=\"467f541\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dc2efae e-flex e-con-boxed e-con e-child\" data-id=\"dc2efae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1ebf6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"eb1ebf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation de site web \u00e0 Nantes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c64b271 e-con-full e-flex e-con e-child\" data-id=\"c64b271\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-06bc079 e-flex e-con-boxed e-con e-child\" data-id=\"06bc079\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa9fdb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3fa9fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Donnez vie \u00e0 votre pr\u00e9sence digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85ee54 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a85ee54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vous souhaitez d\u00e9velopper votre visibilit\u00e9 en ligne ? Chez Metrics Value, nous vous accompagnons dans la cr\u00e9ation ou la refonte de votre site web pour en faire un v\u00e9ritable levier de d\u00e9veloppement. Design, r\u00e9f\u00e9rencement, contenu, performance : nous mettons \u00e0 votre service une approche globale, orient\u00e9e r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ce67f1 e-flex e-con-boxed e-con e-child\" data-id=\"0ce67f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-120c08d elementor-widget elementor-widget-button\" data-id=\"120c08d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">nous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ceca4 e-flex e-con-boxed e-con e-parent\" data-id=\"59ceca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aee3063 e-con-full e-flex e-con e-child\" data-id=\"aee3063\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a5aa9f elementor-widget elementor-widget-heading\" data-id=\"9a5aa9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi <span style=\"color:#FF6B35\">un site web<\/span> est-il indispensable aujourd'hui ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a58acbd e-con-full e-flex e-con e-child\" data-id=\"a58acbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9618e0f e-con-full e-flex e-con e-child\" data-id=\"9618e0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb98fc elementor-widget elementor-widget-heading\" data-id=\"ffb98fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gagnez en visibilit\u00e9, \n24h\/24 et 7j\/7<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf11716 elementor-widget elementor-widget-text-editor\" data-id=\"bf11716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Votre site web est votre vitrine digitale. Il permet \u00e0 vos clients de vous trouver au moment o\u00f9 ils vous cherchent, m\u00eame en dehors des horaires d\u2019ouverture. Gr\u00e2ce au <span style=\"color: black;\"> r\u00e9f\u00e9rencement naturel (SEO) <\/span>, vous pouvez capter un public qualifi\u00e9, bien au-del\u00e0 de votre zone g\u00e9ographique imm\u00e9diate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82d4301 e-con-full e-flex e-con e-child\" data-id=\"82d4301\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56f0cac elementor-widget elementor-widget-heading\" data-id=\"56f0cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Renforcez votre cr\u00e9dibilit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c385927 elementor-widget elementor-widget-text-editor\" data-id=\"c385927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUn site web bien con\u00e7u inspire confiance. <span style=\"color: black;\"> Il valorise votre image de marque et rassure vos futurs clients gr\u00e2ce \u00e0 une navigation fluide <\/span>, des contenus clairs et un design professionnel. Chez Metrics Value, la notion de r\u00e9assurance est au c\u0153ur de notre approche : un visiteur bien inform\u00e9 et rassur\u00e9 est un visiteur qui passe \u00e0 l\u2019action.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-807d593 e-con-full e-flex e-con e-child\" data-id=\"807d593\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7c2b1 elementor-widget elementor-widget-heading\" data-id=\"2e7c2b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attirez des opportunit\u00e9s commerciales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de6d2e elementor-widget elementor-widget-text-editor\" data-id=\"0de6d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Votre site web est un levier marketing puissant. Int\u00e9gr\u00e9 dans une strat\u00e9gie digitale compl\u00e8te (SEO, campagnes sponsoris\u00e9es, r\u00e9seaux sociaux\u2026),\u00a0<span style=\"color: black;\"> il permet de g\u00e9n\u00e9rer des leads, des demandes de devis ou des appels entrants.<\/span> Bien con\u00e7u, il devient un outil de prospection actif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca991c1 e-con-full e-flex e-con e-child\" data-id=\"ca991c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-169a941 elementor-widget elementor-widget-heading\" data-id=\"169a941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Communiquez efficacement avec \u2028vos clients<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6b802 elementor-widget elementor-widget-text-editor\" data-id=\"3a6b802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Votre site web vous permet de partager vos actualit\u00e9s, vos offres, ou encore vos \u00e9v\u00e9nements. Il facilite l\u2019interaction avec vos clients gr\u00e2ce \u00e0 des outils comme le chat en ligne, les FAQ ou les formulaires intelligents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2dc118 e-con-full e-flex e-con e-child\" data-id=\"e2dc118\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edf3adb elementor-widget elementor-widget-heading\" data-id=\"edf3adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00e9veloppez votre activit\u00e9 avec un site e-commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355ad2f elementor-widget elementor-widget-text-editor\" data-id=\"355ad2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vous vendez des produits ou des prestations ? Un site e-commerce vous ouvre \u00e0 une client\u00e8le \u00e9largie et simplifie vos processus de vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36789d8 e-con-full e-flex e-con e-child\" data-id=\"36789d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90a7b1b elementor-widget elementor-widget-heading\" data-id=\"90a7b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilotez vos performances<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96dc130 elementor-widget elementor-widget-text-editor\" data-id=\"96dc130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Avec les outils de web analytics (comme Matomo, que nous privil\u00e9gions pour le respect de la vie priv\u00e9e), vous suivez le comportement de vos visiteurs et mesurez l\u2019efficacit\u00e9 de vos actions marketing. C\u2019est un pilier fondamental de notre approche orient\u00e9e r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2028bd1 e-con-full e-flex e-con e-child\" data-id=\"2028bd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-611f83a elementor-widget elementor-widget-heading\" data-id=\"611f83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre m\u00e9thode pour la cr\u00e9ation \u2028de votre site web \u00e0 Nantes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aceca3c e-con-full e-flex e-con e-child\" data-id=\"aceca3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3aff644 e-con-full e-flex e-con e-child\" data-id=\"3aff644\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4489d96 elementor-widget elementor-widget-heading\" data-id=\"4489d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Atelier strat\u00e9gique : \nposer les bonnes bases<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ac45c e-con-full e-flex e-con e-child\" data-id=\"71ac45c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd6470 elementor-widget elementor-widget-text-editor\" data-id=\"3cd6470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Notre accompagnement commence par un atelier strat\u00e9gique d\u2019une demi-journ\u00e9e \u00e0 une journ\u00e9e. Nous explorons ensemble :<\/p><ul role=\"list\"><li>votre activit\u00e9, vos offres et vos clients cibles<\/li><li>votre positionnement face \u00e0 la concurrence locale et nationale<\/li><li>vos objectifs : visibilit\u00e9, g\u00e9n\u00e9ration de contacts, prise de rendez-vous, etc.<\/li><\/ul><p>\u00a0<\/p><p>Cet atelier nous permet aussi de d\u00e9finir les premiers mots-cl\u00e9s strat\u00e9giques pour le r\u00e9f\u00e9rencement naturel, afin de positionner votre site d\u00e8s sa mise en ligne sur les bonnes requ\u00eates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b88d80 e-con-full e-flex e-con e-child\" data-id=\"4b88d80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3593371 e-con-full e-flex e-con e-child\" data-id=\"3593371\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d753a64 elementor-widget elementor-widget-heading\" data-id=\"d753a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Webdesign : l\u2019exp\u00e9rience utilisateur avant tout<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f0cd6 e-con-full e-flex e-con e-child\" data-id=\"49f0cd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7b78a elementor-widget elementor-widget-text-editor\" data-id=\"4c7b78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2192 <strong>Wireframes<\/strong><br \/>Nous d\u00e9finissons la structure du site pour optimiser la navigation, hi\u00e9rarchiser les contenus et fluidifier l\u2019exp\u00e9rience utilisateur.<br \/><br \/>\u2192<strong> Maquettes<\/strong><br \/>Nous int\u00e9grons ensuite votre identit\u00e9 visuelle (couleurs, typographies, visuels\u2026) pour cr\u00e9er un design coh\u00e9rent, attractif et responsive.\u2028Le mobile-first est une \u00e9vidence : votre site s\u2019adapte parfaitement \u00e0 tous les \u00e9crans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05f5c88 e-con-full e-flex e-con e-child\" data-id=\"05f5c88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-241b86a e-con-full e-flex e-con e-child\" data-id=\"241b86a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-225f0d0 elementor-widget elementor-widget-heading\" data-id=\"225f0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation de contenus \noptimis\u00e9s SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1238ce3 e-con-full e-flex e-con e-child\" data-id=\"1238ce3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54cc6ee elementor-widget elementor-widget-text-editor\" data-id=\"54cc6ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e9diger un site, ce n\u2019est pas simplement remplir des pages.\u2028Nous produisons des contenus qui r\u00e9pondent \u00e0 la fois aux attentes de vos clients et aux exigences des moteurs de recherche. Notre \u00e9quipe g\u00e8re :<br \/><br \/><\/p><ul role=\"list\"><li>la r\u00e9daction et l\u2019optimisation SEO (titres, balises, maillage interne\u2026)<\/li><li>le choix et l\u2019int\u00e9gration des visuels<\/li><li>l\u2019adaptation du ton \u00e0 votre image de marque<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a311119 e-con-full e-flex e-con e-child\" data-id=\"a311119\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-187dec0 e-con-full e-flex e-con e-child\" data-id=\"187dec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9cdc9e elementor-widget elementor-widget-heading\" data-id=\"b9cdc9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00e9veloppement : \nperformance, s\u00e9curit\u00e9, \n\u00e9volutivit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a04f521 e-con-full e-flex e-con e-child\" data-id=\"a04f521\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bf54c elementor-widget elementor-widget-text-editor\" data-id=\"f3bf54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous d\u00e9veloppons votre site sous WordPress (ou autre CMS adapt\u00e9) avec une exigence \u00e9lev\u00e9e :<\/p><ul role=\"list\"><li>S\u00e9curit\u00e9 (certificat SSL, RGPD, sauvegardes)<\/li><li>Vitesse de chargement (optimisation images, scripts, cache)<\/li><li>Accessibilit\u00e9 (standards WCAG, compatibilit\u00e9 navigateurs)<\/li><li>Maintenance et \u00e9volutivit\u00e9 (ajout de modules, \u00e9volutions techniques\u2026)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bcfe9c e-con-full e-flex e-con e-child\" data-id=\"4bcfe9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e47fef e-con-full e-flex e-con e-child\" data-id=\"8e47fef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1df0882 elementor-widget elementor-widget-heading\" data-id=\"1df0882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recettage \n&amp; mise en ligne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0defcae e-con-full e-flex e-con e-child\" data-id=\"0defcae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9478a0 elementor-widget elementor-widget-text-editor\" data-id=\"b9478a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Avant la mise en ligne, nous testons l\u2019ensemble du site sur tous les supports.\u2028Navigation, formulaires, responsive, compatibilit\u00e9 navigateur : rien n\u2019est laiss\u00e9 au hasard.\u2028Vous disposez ainsi d\u2019un site 100 % op\u00e9rationnel d\u00e8s son lancement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4127cf3 e-con-full e-flex e-con e-parent\" data-id=\"4127cf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e3d76ee e-con-full e-flex e-con e-child\" data-id=\"e3d76ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e53894 elementor-widget elementor-widget-heading\" data-id=\"9e53894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metrics Value, votre partenaire pour la cr\u00e9ation de site web \u00e0 Nantes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428a35f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"428a35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9er un site web ne se r\u00e9sume pas \u00e0 assembler des pages. C\u2019est construire un outil de communication performant, align\u00e9 avec vos objectifs marketing. \u2028Chez Metrics Value, nous mettons en synergie strat\u00e9gie digitale, design, contenu et technique pour cr\u00e9er un site web qui g\u00e9n\u00e8re des r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83eb095 e-flex e-con-boxed e-con e-parent\" data-id=\"83eb095\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a5508 elementor-widget__width-inherit elementor-absolute elementor-widget elementor-widget-image\" data-id=\"c7a5508\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/Ordi-mockup-1024x605.webp\" class=\"attachment-large size-large wp-image-1100\" alt=\"\" srcset=\"https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/Ordi-mockup-1024x605.webp 1024w, https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/Ordi-mockup-300x177.webp 300w, https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/Ordi-mockup-768x454.webp 768w, https:\/\/metrics.poissonbalise.fr\/wp-content\/uploads\/2026\/04\/Ordi-mockup.webp 1468w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e9b762 e-con-full e-flex e-con e-child\" data-id=\"9e9b762\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6382808 e-con-full e-flex e-con e-child\" data-id=\"6382808\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1117ef elementor-widget elementor-widget-heading\" data-id=\"f1117ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyse du comportement des utilisateurs <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-340a0ac e-con-full e-flex e-con e-child\" data-id=\"340a0ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f779ad6 elementor-widget elementor-widget-text-editor\" data-id=\"f779ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un site web performant ne s\u2019arr\u00eate pas \u00e0 sa mise en ligne. Pour qu\u2019il continue \u00e0 g\u00e9n\u00e9rer des r\u00e9sultats concrets, il est essentiel de comprendre comment vos visiteurs l\u2019utilisent.<br \/><br \/><strong>Pourquoi analyser le comportement des utilisateurs ?<\/strong><br \/><br \/>En observant les parcours de navigation, les pages les plus consult\u00e9es, les clics ou encore les abandons, vous identifiez :<\/p><ul role=\"list\"><li>Ce qui capte l\u2019attention de vos visiteurs<\/li><li>Les points de friction ou de sortie<\/li><li>Les contenus ou fonctionnalit\u00e9s qui g\u00e9n\u00e8rent de l\u2019engagement<\/li><li>Les leviers d\u2019am\u00e9lioration pour augmenter les conversions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de87c8 elementor-widget elementor-widget-button\" data-id=\"4de87c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Les bilans Metrics Value<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation de site web \u00e0 Nantes Donnez vie \u00e0 votre pr\u00e9sence digitale Vous souhaitez d\u00e9velopper votre visibilit\u00e9 en ligne ? Chez Metrics Value, nous vous accompagnons dans la cr\u00e9ation ou la refonte de votre site web pour en faire un v\u00e9ritable levier de d\u00e9veloppement. Design, r\u00e9f\u00e9rencement, contenu, performance : nous mettons \u00e0 votre service une [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1061","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/metrics.poissonbalise.fr\/index.php\/wp-json\/wp\/v2\/pages\/1061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metrics.poissonbalise.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/metrics.poissonbalise.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/metrics.poissonbalise.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/metrics.poissonbalise.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":142,"href":"https:\/\/metrics.poissonbalise.fr\/index.php\/wp-json\/wp\/v2\/pages\/1061\/revisions"}],"predecessor-version":[{"id":1419,"href":"https:\/\/metrics.poissonbalise.fr\/index.php\/wp-json\/wp\/v2\/pages\/1061\/revisions\/1419"}],"wp:attachment":[{"href":"https:\/\/metrics.poissonbalise.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}